Mobile Marketing for Retail

Mobile Text Message Marketing is being used by many retail businesses throughout the UK, to promote quarterly in store promotions, events and product launches.

The service is also an excellent internal communication medium for keeping in touch with employees and sales staff out in the field.

Our service is very reliable and easy to use, texts can be sent from any PC and at only a few pence a text, it's a fraction of the cost of print or broadcast advertising.

Mobile Marketing for Retail Businesses?

Lead Generation
Encourage potential customers to respond to your adverts by featuring a Short Code they can text for more information on new product launches. This way you'll gather a list of phone numbers of people you know are interested in your product. This keyword and short code can also be published on the website as an opt-in tool

Sales Promotions
For example, text information on new store openings, time-limited promotions or special offers for Cardholders.

Stock Availability
If a store runs out of a particular item, ask for a mobile phone number so that you can text the customer when more are in stock. It's much easier, cheaper and less time consuming than phoning. Remember last year's Nintendo Wii shortfall? Keeping customers in touch in this way would encourage them to buy from you instead of a competitor.

Customer Service
Good customer service always increases sales. Send a text with information such as delivery confirmation or the fact that a product is ready for collection. Your customer will receive the information in seconds, wherever they are.

Online Sales
Send a text to confirm payment and delivery of specific high ticket priced items or those requiring installation.

Internal Communication
Keep in contact with employees, using text to notify them of news, events, overtime opportunities. Also keep sales staff up to date with the latest targets and bonuses or simply send a motivational text while sales agents are on the road.

Case Studies

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What are the benefits of Mobile Marketing?

  • Quick and easy: Messages can be sent out quickly and easily to a large audience.
  • Low Cost: A text costs a few pennies.
  • Flexibility: Messages can be sent out at short notice or at a critical time
  • Responsive: People carry their mobile phones and check their messages regularly.
  • Reach: Bulk messages can be sent to a mass audience.

What if I don’t have any mobile numbers?

  • Publish a short code & keyword:on all your flyers, website & newsletters, prompting customers to opt –in for tickets.
  • Membership Card holders:Take mobile numbers from store membership cards
  • Website: Include a data capture box on your website. People can insert their mobile number into the box which will then be stored in your Txtlocal database. This can be set up for free using our API Gateway

Why Txtlocal?

Txtlocal provide mobile marketing solutions for a number of retail outlets throughout the UK as well as other companies including, LTA, Lloyds TSB, Nationwide, Pizza Hut, Islington Council and AXA. We are very experienced in offering high quality mobile marketing solutions to business, clubs and organisations of all sizes.

We have a first class technical and account management team who can offer advice, tips and full service support on how to manage your campaigns. Our service his very easy to use, quick and reliable.

 

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Or to discuss your next SMS marketing campaign, call us on 0845 009 3180.