News
Archive for November, 2009
Le Cafe Anglais get 30% Response Rate using Txtlocal
Txtlocal are delighted to be working with Le Cafe Anglais, Porchester Gardens, London.
The critically acclaimed restaurant recently launched their first Txtlocal SMS campaign to promote their second birthday party and achieved outstanding results.
Le Cafe Anglais, have traditionally used email marketing to communicate with customers, however, with thousands of mobile numbers at their disposal, they decided to text their customers instead.
The campaign started with Le Cafe Anglais, sending over 14,000 text messages to customers inviting them to their 2nd birthday party. The text advised recipients to reply for a formal invitation to be sent out to them. All replies were automatically received into ‘Le Cafe Anglais’ Txtlocal inbox for future use.
The text initiative generated an excellent 30% response rate. This is slightly above the average 5% to 28%* industry standards, whilst the average response rate for email marketing is just 4%**.
One of the reasons for the high response rates could be that all text messages were sent from one of Txtlocal’s dedicated inbound numbers, otherwise known as 2-way numbers. By sending texts from the dedicated inbound number, message recipients could simply reply to the message in the same way they would to a text sent off a mobile phone, making the reply process so easy for respondents.
Marina Guirey, who organized the text campaign on behalf of Le Café Anglais said the response rates to the text campaigns far exceeded their expectations ‘We achieved amazing results from our text campaigns. The service was easy to set up and very user-friendly.’
Txtlocals simple, user-friendly messaging service is used by over 30,000 customers to send millions of instant messages and promotions.
Our dedicated inbound number (2 Way SMS) is ideal if you need immediate replies to your text campaigns, or if you wish to practice 2 way SMS. A dedicated inbound number can be rented for £35 per month.
Open a Free Txtlocal Account!
Sign up for a free account at www.txtlocal.com and send texts instantly. Our simple, user-friendly dashboard guides you through the process in minutes and we’ll even give you 10 FREE credits.
*Source NOP
**Business Link.
Beat the Postal Strike with SMS
The whole of the country has been affected by the Postal strike, independent predictions that the postal service could be affected beyond Christmas.
More and more organisations are turning to text messaging as a result; there is no quicker, easier or direct route than by SMS text message. Txtlocal can help you reach your audience in seconds for as little as 2.9p per text.
Text is a superior way to reach your customers
RESPONSE: Texts get a better response than other forms of marketing, including direct mail
Everybody enjoys receiving a text message, SMS marketing gets response rates of up to 28%* compared to an average of just 2% for direct mail.
LOWER COSTS: Reach a customer for under 3p!
Texting is significantly cheaper than direct mail. The last direct mail campaign we assessed cost around 48p for an A5 flyer (including design, printing and postage), compared with costs from just 2.9p for a text.
INSTANT: Texts are instant
Texts are sent instantly, you can even schedule them for a specific time of day to maximise your response (i.e. pizza outlets target customers on their way home from work)
Delivery Receipts
Our user-friendly system allows you to track when a message has been delivered, this tracking is FREE you don’t have to pay extra for recorded delivery.
Get an easy opt-out route for just £50 per year with NO SET-UP FEE!
We believe that a strong list of contacts is the key to any text marketing campaign. The best way to ensure your contact lists stay strong is to enable individuals to have an option to opt-out from your marketing messages. The easiest way to do this is to include an ‘opt-out’ route in every message.
Txtlocal are now offering a fantastic opportunity to upgrade your existing account to include an easy ‘opt-out’ route at just £50 per annum with NO SET-UP FEE!
HOW DO I CLAIM MY STOP SHORTCODE?
Simply think of a word you would like to use for your stop message (up to 7 characters) and give us a call on 0845 009 3180 to purchase your stop code. All stop codes must be suffixed by the word STOP – see example below.
EXAMPLE:
An Indian Restaurant called ‘Curry Magic’ want an easy way for their customers to opt-out’ of receiving their SMS marketing campaigns. They purchase MAGICSTOP on 60777 for just £50. On every future message Curry Magic send they include the message ‘to opt-out text MAGICSTOP to 60777’. If any individual chooses to opt-out then this user will then automatically be removed from any future campaigns.
Benefits of using of ‘Opt-out’ routes
There are a number of advantages of allowing your customers to opt-out, here are just a few.
Best practice
Your messages will comply with Information Commissioners SMS marketing best practice guidelines. See here
Improve Relationships
Give your customers a choice of whether they receive your text messages.
Improve Efficiency
Save money and only send texts to people you know want to receive them.
Order Now
This special opt-out promotion can ONLY be claimed by ringing our sales team on 0845 009 3180 or by emailing sales@txtlocal.com
Txtlocal Launch New Affiliate Program
www.txtlocal.co.uk, the UK’s leading supplier of SMS marketing services, is proud to announce the launch of its new affiliate program. The commission based scheme is open to any of Txtlocal’s 30,000 existing customers and organisations/individuals looking for an additional income stream.
Affiliate partners can join the simple scheme by adding a Txtlocal banner or URL tracking code to a designated web page or email campaign, this links back to www.txtlocal.co.uk. Any customers referred to Txtlocal via the banner or URL code are tagged with a unique customer ID. If this customer then goes on to purchase any text bundles from Txtlocal, the referring affiliate will receive revenue on the first purchase AND all subsequent purchases.
As a digital medium, affiliate marketing is growing in its use, particularly at a time when more businesses are looking for low risk strategies to deliver additional returns. According to a Q3 2009 IPA report published by Bellwether UK, on the whole digital marketing spend has increased by 4.5%, whereas more traditional media such as print and advertising have experienced cuts. The advantage of affiliate marketing is that it is extremely efficient, there are no acquisition costs and commission are paid on completed sales.
Txtlocal CEO Alastair Shortland says ‘As mobile marketing specialists, we recognise the benefits in digital marketing. Every day, we see more and more businesses signing up for our SMS marketing service, digital media are really showing significant returns on investment (ROI).
Affiliate marketing is attractive for us at Txtlocal, we believe our service is the most user-friendly and effective in the UK, our customers enjoy using our system so they should benefit from telling people about the advantages of SMS marketing with Txtlocal”.
Txtlocal’s affiliate partnership programme is open to anyone looking to earn extra income without incurring costs.
Founded in 2005, Txtlocal provide mobile marketing services to over 30,000 organisations, including; Intel, Domino’s, Subway, Nationwide Building Society and Malmaison Hotels. Four months ago a new user interface was launched to widespread critical acclaim, achieving a ‘PC Pro recommended’ kite mark (5 out of 6 stars) being described as their “SMS service of choice”. Micromart magazine reviewed Txtlocal as a “high quality, cost effective service” . Txtlocal also featured in Web User as “Best website of month” (4 out of 5 stars).