News
Archive for August, 2008
Did you get the message?
Text messaging is not as popular in the U.S. as it is in the UK. However, this isn’t stopping Presidential candidate Barack Obama’s campaign team utilising the power of this technology to mobilize people.
The Obama campaign is now banking on the viral nature of text messages to interact with people and is set to become a key communication tool in election day, with texts such as “C u @ d polls. wear ur Obama shirt, k?! ” Obama and McCain’s big generational gap is reflected in the style of their campaign. McCain’s campaign is more traditional (e.g. town hall meetings, attack ads) while Obama’s is more tech-savvy (e.g. Twitter, Youtube, social networks, killer website, text messaging; see Obama’s Wide Web). If Obama wins the presidential race, then a crucial factor could be credited to Obama’s embrace of millennial marketing–the same grassroots movement that won him the Democratic primary.
Txtlocal provide fast, reliable and affordable bulk sms mobile marketing solutions for both local and national government initiatives, such as London Mayor elections and county councils.
SMS marketing ‘good for businesses looking to improve client engagement’
Sending marketing messages to consumers’ mobile phones may be beneficial for those looking to improve their engagement with the public, according to an expert.
Exact Target’s product marketing director Scott Roth has stated that while the channel should not be used in a traditional sense like email and direct mail marketing, it can be used as a customer service tool.
Talking to DestinationCRM.com, he added that SMS messaging also has the benefits of being both “portable” and “time sensitive”, but warned that there are some potential problems when using it.
He added: “We find that most [companies] know they want to do something with text messaging, but don’t know how to integrate it with what they have or how to use this effectively with their customers.”
Research by Aerodeon and Millward Brown highlighted that marketers could also benefit from making online advertising compatible with mobile technology.
According to Precision Marketing, it was revealed that over two-thirds of mobile internet users are likely to buy a product after looking at opt-in promotions on a phone or similar device.
Txtlocal offer mobile marketing solutions including short codes, API Gateway and WAP Push.
The Mobile, the gizmo we just can’t live without
If you sometimes wonder how you ever got by without a mobile, you’re in good company.
According to a poll compiled by website which.co.uk, more than a quarter of voters think the mobile is the gadget that has altered our behaviour the most. And for the young it’s even more important. Of those aged 16-24 42% named it as their favourite life changing gadget. The mobile was streets ahead of other popular devices such as MP3 players, Laptops, Sat navs, Digital cameras, DVD players and TV’s.
Today their are more than 3.3 billion mobiles in the world and Britain has the highest rates of ownership. Jess Ross the editor of the website said “Forget games consoles and TV’s, we’ve found that the mobile phone is the gadget that people say has changed their life, it’s no wonder they were queuing around the block the latest Iphone”.
Txtlocal offer mobile marketing solutions for 15,000 businesses throughout the UK, sending text messages out to customers, prospects and staff.