News
Archive for July, 2008
The Pope has got the right idea.
The Pope has jumped on the text messaging band wagon and is now using the communication tactic to reach the Church’s youth audience.
According to the BBC news website, the Pope will be sending out inspirational text messages to around 200,000 young Catholics attending the 6 day World Youth Day this July 08.
The co-ordinating bishop, Anthony Fisher, said that the event would be “the most innovative World Youth Day to date, we aim to make WYD08 a unique experience by using new ways to connect with today’s tech-savvy youth,” he said in a statement.
According to Txtlocal, many Churches, Councils and Theatres are using mobile marketing to send news, messages and prayers to youth members. The service is easy to use, quick and effective in reaching a mass audience within seconds.
Islington Council use text messaging to drive youths to sport
Islington Council are using mobile text marketing to communicate a whole schedule of fun and sporty activities to the local youth community this summer and with a wide and varied range of activities on offer it looks as if it’s going to be an action packed summer for residents!
The pro-active council have teamed up with organisations such as Arsenal Football Club, Aquaterra Leisure, EC1 New Deal and the Access to Sports Project to deliver the program of events.
Residents can find out what activities are available by texting HEAT to 60777. The council then reply with a full schedule of events.