News
Archive for July, 2008
1.4bn texts sent weekly
Mobile Text Messaging continues to increase with Britons are now sending 1.4 billion text messages every week, or 2,315 a second according to latest figures.
The Mobile Data Association (MDA) said the figure is 30% higher than a year ago.
Picture and video messaging is also 30% higher than a year ago, with 10 million picture messages sent every week in the UK.
Rob Bamforth, from IT analysts Quocirca, said: “It is well understood and been demonstrated in recent years that the mobile phone has become one of the three most important items people carry, along with keys and a wallet or purse, when heading outside”
Txtlocal provide text marketing solutions to over 15,000 businesses, organisations and clubs throughout the UK. Texting is a great way to keep in contact with customers, staff and members at anytime, anywhere.
IKEA Launch Text Loyalty Programme
IKEA has launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retailer.
So how does it work?
The calls to action for the mobile loyalty program are posted online and promoted via email campaigns.
In-store signage asks consumers to text IKEA1 to short code 30364.
Texters get a message back letting them know that they will be receiving at least one IKEA message per week with deals, games and alerts.
A few seconds after opting-in, consumers receive their first coupon and are instructed to bring it into the store to scan it at an IKEA mobile kiosk. The kiosks print a physical coupon.
Txtlocal offer mobile marketing solutions with Short Code 60777
Italians Text up Best Food Price
Italians feel that their local food retailers are charging unreasonable and very varying prices. To tackle this problem the the Italian agriculture ministry and consumer associations, have set up a Text Message Short Code service which gives shoppers the chance to check the average price of different foods throughout Italy. Consumers can text a short code number e.g 60777 and after a few seconds they receive an SMS detailing the different prices in the different areas of Italy.
According to Luca Di Maio of the Consumer Federation in Rome the service will give consumers the chance to quickly price check and compare different prices.
“There are even services where you can scan a barcode in with your mobile phone and it tells you how much the internet retailers are selling a particular product for,” he says.
If a price is too high, people will not buy the product and the trader will have to drop it, he adds.
Txtlocal specialise in short code solutions with short code number 60777 available on short and long term contracts.
Text donations raise £20,000 for Charity
Eleven time Grammy award winner Alicia Keys raised over £20,000 during her “As I am” concert tour by encouraging text message donations from fans.
Alicia teamed up with the Mobile Giving Foundation to entice text message donations of £2.50 from her audience. To encourage donations she showed a film clip from Africa, Journey to the Motherland and then asked her fans to text the word “ALIVE” to Short Code 90999. The text automatically sent the donation and showed up on their monthly phone bill.
Mobile text donations is a an excellent way of raising funds from a target audience. The integration of having a real world experience (being at a concert), seeing a media presentation (the film clip) and then asking for the response on mobile is exactly the right formula. The fact that the target market is the generation for whom text messaging is as easy as breathing makes it all that much better.
Our hat is tipped to Alicia Keys and all the early adopter fans who made donations.
Paintball company go Trigger Happy on the Text
Delta Force Paintball, the UK’s largest paintball operator are using SMS text marketing to promote their network of paintball parks to customers.
Text marketing is ideal for reaching a young audience on the move with spontaneous offers and promotions.
Txtlocal have been chosen to host this high volume account. For details on Short Code 60777 with any keyword call Txtlocal on 0845 009 3180