News
Archive for May, 2008
Back Boris!
Boris Johnsons London Mayor campaign used text marketing to interact with the public leading up to the May 2008 election.
The marketing tactic was used to encourage the public to support Boris in his campaign to become London mayor by texting a keyword Boris to short code 60777. The number was published on the Back Boris website and supporters were given the opportunity to text the short code to offer their support. A premium rate was set up as a mechanism for generating some extra funds.
Racing star uses text messaging to drive funds
Britain Kieran Clark, the 19 years old Renault Sport Driver from Cambridgeshire is using mobile marketing to give his British racing tour championship a kick start.
The rising star of British racing implemented a Text to Win competition which was publicised through PR and website coverage prior to the Donnington park race meet in May.
Respondents could enter the competition by answering a simple question to short code RACE + answer on 60777. Texts were charged at a premium rate, with revenue generated helping to raise funds for the team. www.kierenclark.com
Txtlocal provide the short code 60777 to hundreds of businesses throughout the UK as both a premium rate and standard rate service.