News
July Newsletter
We have just published our July newsletter to our customers.
In this month’s edition, we talk about our new Location Based Services, and our new Charity Short Codes.
You can even enter our competition to win either £50 of Amazon vouchers, or 1500 free Txtlocal credits!
So, take a look at the newsletter and become more informed!
A rush of adrenalin for Txtlocal
Cornish Tourist attraction Adrenalin Quarry ltd are seeing more people getting involved in outdoor adventures, due to their recent SMS campaign. Adrenalin Quarry have revolutionised the way they speak to their customers, and as a result seen an increase in people signing up to the many exciting experiences on offer.
The company provides rides uniquely designed to be safe for families yet thrilling enough for adrenalin junkies. Having been consistently voted one of the best things to do in Cornwall by the national press, they needed a mobile marketing partner that could equally match such a prestigious reputation.
Will Sneyd, Director at Adrenalin Quarry said “Through working with Txtlocal, we have added huge value to our leaflets and websites. We can send high value information like offers, discounts and news directly to anyone who sees our brand . It’s more personal than a leaflet, more targeted and allows us to have a little bit of Adrenalin Quarry walking around in a customers pocket with them – it literally is like a mini-billboard for the mobile, and the results have been phenomenal.”
Adrenalin Quarry are also taking advantage of using a flexible pricing strategy with the ability to offer live prices to customers phones in an instant. Customers can view mobile web pages, and interact directly with the company. More people have got involved in the campaign, leading us to think, are we all adrenalin junkies at heart?
How SMS can help reassure people in the current Goldtrail crisis
In light of the recent collapse of holiday travel company Goldtrail, it raises the issue of how the right messages reach those who have been affected quickly enough to reassure them. The obvious choice here should be to use the instant, and low cost communication tool, SMS text.
It has been reported that the CAA, (Civil Aviation Authority) under its ATOL (Air Travel Organiser’s Licensing) scheme, is making arrangements for customers abroad to travel home at the end of their holidays. They have been sending information to the hotels affected, leaving the responsibility on them to update the holidaymakers left in the dark about the consequences of the company going into administration.
Darren Daws Managing Director at the UK’s leading SMS provider Txtlocal said “This is a perfect example of how bulk SMS can be used quickly and effectively to communicate with a large group of people. ATOL, using Goldtrail’s data, could be in a position within minutes to text those customers the latest developments through our online system. Clearly, the beneficiaries from such a fast approach, are ATOL, who can concentrate more on dealing with correcting the issue at hand, rather than answering thousands of calls. The holiday makers who have been affected, can receive information updates directly to their mobile phones, and know that the situation is being dealt with, relieving the pressure for hotel staff to pass on ATOL information to customers”
SMS text can be used as a solution in all crisis management situations. There is no instant communication substitute that can reach people on a global scale in a matter of minutes, and businesses can rectify, or certainly reduce the damage by reaching out to people when things like this occur.
5-a-side football on the rise due to mobile marketing
National 5-a-side football pitch hire company, Goals Soccer Centres, have seen a huge increase in its customers hiring space to play 5-a-side football due to their SMS messaging campaign strategy.
The company identified the use of SMS messaging as the quickest and most responsive method in communicating with their ‘on the go’ target audience. Using SMS they have reached out to 100% of their current customer base, and seen a dramatic increase in the hiring of their 5-a-side pitch facilities nationwide.
Working with leading mobile marketing company Txtlocal, Goal Soccer Centres are using SMS marketing to reach out to a predominantly male target audience of 20 to 60 year olds. The company found, through research, that this group are instantly reactive and less prone to forward planning, responding extremely well to campaign offers, monthly updates and discounts via their mobile phones. The research also found that this group were far more likely to use their smartphones to browse the internet.
Goal Soccer Centres, Martin Franklin said “Mobile marketing is the quickest way to send a quick turnaround campaign message to a large audience. Rather than cold calling which only achieves around a 40% connection. It’s made a huge difference to this business, and 5-a-side football is evidently becoming more popular.”
Txtlocal have seen similar successes with clients using their array of online and mobile services including Manchester United Football Club, Shell and Google.
Slimming World Turns To Text
National Health and lifestyle club Slimming World is using text messaging to encourage lapsed members to re-sign up to classes.
Working with mobile marketing firm Txtlocal, Slimming World is using SMS marketing to reach out to past members and also to encourage and congratulate over 300 existing members who continue to reach their health and fitness goals.
“The Txtlocal system is so simple to use, and means I can communicate with my 300 members instantly to offer promotions and keep them informed,” says Slimming World Consultant, Ian Southall. “Email just didn’t work for me as I couldn’t get my messages out quick enough, and my members sometimes didn’t pick them up till two days after they were sent. Recently, I even timed some text messages around the World Cup games, so that members received a message around kick-off time, encouraging them to think twice about drinking that extra glass of wine!”
Txtlocal’s clients include Subway, Domino Pizza and Google.
Source: Mobile Marketing Magazine.