Mobile Marketing for Hotels
Mobile Text Message Marketing is being used by Hotels to improve their customer service and increase hotel and restaurant bookings.
It's crucial that hotels maintain a relationship with their customers in the hope that that they will repeat their booking. A quick text after departure is a courtesy gesture, which will build loyalty and show the customer you appreciate their business. Further communication can be made with special offers and discounts promotions, encouraging clients to return to the hotel.
As an internal communication tool, texting can also improve communication with staff, with a quick text reaching numerous members of staff in one hit. Perfect for getting messages out to a groups of people quickly.
The Txlocal system is easy to use and messages can be sent from any PC quickly, easily and reliably at low cost.
How can Mobile Marketing boost your business?
Bookings & Enquiry Confirmations
An automatic text can be sent out to anyone who makes a website or phone booking or enquiry. A text could be sent including a reference number to confirm their booking. This is all done automatically using the free Txtlocal API gateway.
Mobile Brochures
Customers can text BROCHURE + email address to 60777 to receive a full PDF brochure directly to their email address.
Generate Leads
Encourage potential customers to opt-in to your contact database by publishing a short code and Keyword on all promotional material, newsletters, website, brochure, encouraging people to opt-in for text news,offers and promotions.
Sales Promotions
Send text promotions to drive business growth and to increase bookings during traditionally quiet periods. For example, a hotel could offer a room discount or weekend stay package to increase repeat bookings.
Customer Service
A quick thank you text can be sent to all visitors departing the hotel. Further texts can be sent at a later date to maintain the relationship and encourage repeat bookings. A text could also be sent if a client leaves anything at the hotel.
What are the benefits of Mobile Marketing?
- Quick and easy: Messages can be sent out quickly and easily to a large audience.
- Low Cost: A text costs a few pennies.
- Flexibility: Messages can be sent out at short notice or at a critical time
- Responsive: People carry their mobile phones and check their messages regularly.
- Reach: Bulk messages can be sent to a mass audience.
What if I don’t have any mobile numbers?
- Publish a short code & keyword: Include on the website,newsletters and brochure prompting customers to opt –in for text alerts
- Collect numbers: Collect numbers from booking forms.
- Website: Include a data capture box on your website. People can insert their mobile number into a data capture box and send messages out automatically via our free API Gateway
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