Mobile Marketing for Gyms & Leisure Clubs
Mobile Text Marketing is fast becoming the main Marketing Tool for Gyms & leisure clubs across the UK, pitching for new members with ongoing promotional texts and keeping members up to date with news & information regarding the club.
SMS marketing is easy to set up and very cost-effective, working out at a fraction of the cost of a mailing or advert.
How can Mobile Marketing help your Leisure Club?
New Members
Send out membership promotions to prospective members, enticing them to join the club, special offers during quiet periods, 2 for 1 offers, refer a friend etc.
Generate Leads
Build a strong contact database for free. Print a keyword and number on banners, billboards, leaflets and the website for prospective members to text for information.
Promote Events/Classes
Promote classes or events to members to generate awareness and footfall.
Improved Communication
Send out texts to members attending classes to let them know if a class has been cancelled.
What are the benefits of Mobile Marketing?
- Quick and easy: Messages can be sent out quickly and easily to a large audience.
- Low Cost: A text costs a few pennies.
- Flexibility: Messages can be sent out at short notice or at a critical time
- Responsive: People carry their mobile phones and check their messages regularly.
- Reach: Bulk messages can be sent to a mass audience.
What if I don’t have any mobile numbers?
- Publish a short code & keyword: Include on all flyers, website, newsletters and banners prompting prospects to opt –in for news on the club. Eg: “Txt YOUR CLUB to 60777”
- Membership Card holders: Take mobile numbers from membership cards, VIP Cards or simply ask people.
- Past Enquirers: Store all the numbers of people who have previously made enquiries.
- Website: Include a data capture box for mobile numbers on the website for people to opt-in to, to receive special offer joining promotions.
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