Mobile Marketing for Councils

Mobile Marketing is regularly being used by councils across the UK to communicate key messages, initiatives, and campaigns to residents within their community as well as encouraging greater interaction with members of the public.

The Txtlocal text system is easy to use and messages can be sent from any PC quickly and reliably. At just a few pence a text the service is also low cost when compared to adverts, broadcast and mailers.

How can Mobile Marketing help your Council?

Improve Communication
Keep the community informed on all events and initiatives taking place in the borough. Also use our inbound texting service to get feedback from the local community on new initiatives, projects or general concerns. Texting is a great way to keep councillors informed of upcoming meetings, dates and times.

Reminders
Offering refuse & recycling collection reminders to improve collection rates.

Picture Messaging
Let residents send you photos of holes in the roads, broken lights or public damage, directly to a council representative’s email.

Hard of Hearing
A dedicated text number can be used by hard of hearing residents to text for local information. Texts are sent to a representatives email inbox to reply back to.

Promote Events
Promote events, campaigns and initiatives taking place in the community. Texting is a particularly useful medium for communicating with the youths who tend to live by their mobile phones.

Case Studies

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What are the benefits of Mobile Marketing?

  • Quick and easy: Messages can be sent out quickly and easily to a large audience.
  • Low Cost: A text costs a few pennies.
  • Flexibility: Messages can be sent out at short notice or at a critical time
  • Responsive: People carry their mobile phones and check their messages regularly.
  • Reach: Bulk messages can be sent to a mass audience.

What if I don’t have any mobile numbers?
There are a number of easy ways you can accumulate contact numbers.

  • Simply publish Text “Council Name” to 60777” on all promotional mediums such as, leaflets, newsletters, local community newsletters, newspapers articles, billboards and the website to give people the opportunity to opt-in for the text alerts
  • Website: Include a data capture box on your website. People can insert their mobile number into a data capture box and send messages out via our free API Gateway.


Why Txtlocal?


Txtlocal's Mobile Marketing SMS is used by a number of councils throughout the UK. See our Case Studies for details on how SMS marketing has helped other councils.


Customers using the Txtlocal Mobile Marketing System.

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Or to discuss your next SMS marketing campaign, call us on 0845 009 3180.