Mobile Marketing for Doctor and Dental Practices
Mobile SMS marketing is being used by many surgeries throughout the UK, as a way of improving communication between medical practitioner and patient. Information can be sent to a patient within seconds and because mobile phones tend to be carried on the person, they will be read with minimal delay.
SMS marketing is easy to set up and very cost-effective, working out at a fraction of the cost of a phone call.
How can Mobile Marketing help your Practice?
Appointment Reminders
Missed appointments from “no shows” cost a lot of money. A letter or phone reminder is not only expensive but also time consuming. Using our online SMS service, in minutes you can set up a whole weeks reminders to go out a day or two before each appointment is due. Our 2 way SMS text service also gives patients the opportunity to cancel their appointment if necessary, allowing you to fill the space with another patient.
Check Ups
Text messages are also a cost-effective way of reminding people to make an appointment. This is especially true in a dental practice, where check ups are usually recommended once every six months. SMS provides a useful service too, for letting patients know when relevant clinics are being held.
Inoculations
GPs may also choose to send a text message to parents to remind them of inoculations required for their children or to older patients for flu inoculations.
Case Studies
What are the benefits of Mobile Marketing?
- Quick and easy: Messages can be sent out quickly and easily to a large audience.
- Low Cost: A text costs a few pennies.
- Flexibility: Messages can be sent out at short notice or at a critical time
- Responsive: People carry their mobile phones and check their messages regularly.
- Reach: Bulk messages can be sent to a mass audience.
What if I don’t have any mobile numbers?
There are a number of easy ways you can accumulate contact numbers.
- Application Forms Mobile numbers can easily be obtained from up to date joining application forms
- Booking: Take mobile numbers when patients make a booking
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